Max Factor mascaras make up some of my favourite high street purchases, so finding out that there was a new mascara on offer, it was inevitable that I would buy this. When I like a brand, I tend to trust the product and I am happy to invest in new products.
The 'Wild' range was released in the UK in July 2013, with reports of stores selling out of the products across the country, because of the demand. (No doubt it was due to us bloggers queuing to test drive the latest products. I picked this up from Boots (of course) for £4.99, its introductory offer price. I must say, so far, I am not disappointed. I LOVE this product.